Why don’t executives get excited about change management?

Ema Roloff is a digital transformation and change expert. In this question from my ‘six questions with sixty seconds to answer each question’ interview I ask Ema why executives are not talking as excitedly about change management as they do the tech they use to enable digital transformation.

Quite often business executives don’t fully understand digital or technology so they ask IT to make digital transformation happen.

But the IT team are quite often not the right people to lead a digital transformation program that involved a complete organisation skillset, mindset and product set change that may take years to happen.

The business, and its executive team, must lead transformation initiatives. They must bring the right teams into play at the right time e.g. HR, IT, Finance, PMO, sales, service. etc. Digital transformation is as much a change management play as it is a technology play.

Abdicating business transformation responsibility to IT for a business activity is wrong and fraught with peril as lots of firms discover. This is not a criticism of IT as that team want change to happen as they know the power technology can bring to business operations.

Digital marketing, social selling, social media strategy, data analytics, digital transformation and intelligent automation are the hottest topics in the business world today.

Learn everything there is to know about these topics by listening to real world experts, including thought leaders from companies and academia, as they talk about their real world digital experience to help you digitally evolve your business.

No gimmicks. No BS. Just great advice which can be put into practice the moment you have stopped watching this video.

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Kieran Gilmurray- I help businesses digitally evolve using intelligent automation, data analytics and social media.

📌 Digital Transformation Specialist | Global Intelligent Automation Leader | 📈 Data Analytics Expert | 💭 Non Executive Director | ☎️ Social Media Strategy Expert

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