7 key reasons why businesses struggle to understand intelligent automation

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7 key reasons why businesses struggle to understand intelligent automation

There are 7 reasons why businesses struggle to understand intelligent automation and each are easily fixed.

1. Executives don’t take time to understand what intelligent automation is and what an automated business can deliver.

There is no excuse for executives not to educate themselves on the latest business technology tools and thinking.

To meet ever changing digital market demands, executives must expose themselves to new ideas and ways of working.

Intelligent automation is a well defined business area.

Books, articles, consulting expertise and research analyst reports are well defined and available.

2. The latest technology is implemented regardless of whether it is, or is not right, for the business.

Getting the latest technology simply to have the latest technology is a recipe for financial disaster and employee headache.

Technology must be bought to solve a business problem not create one.

Understand the business problem that needs solved.

Only then determine if technology can help solve that problem.

Then install the right intelligent automation technology that best serves the business’s needs.

3. No one is trained to use the technology so everyone struggles to grasp it.

If you have never learned to drive then you will struggle to sit behind the wheel or a car and go on a journey.

There is a great deal of FREE and paid learning material available to teach teams about intelligent automation.

Business should spend money to help their teams learn the why, what and how of intelligent automation.

4. The technology strategy is not aligned to the business strategy.

Every business department needs to play its role in enabling the business to deliver its business strategy.

Businesses must first set a business strategy and only then find the right intelligent automation technologies that best supports delivers it.

When technology is bought first, then a business has a habit of forcing solutions onto business teams that they don’t need.

This is done so teams can be seen to use the expensive intelligent automation technology that was bought.

  • How to build a business case for Intelligent Automation and Robotic Process Automation

5. Technology terminology is confusing.

Terms such as automation, intelligent automation, cognitive automation, hyper automation are all buzz terms bandied around with little or no thought for the end consumer.

This has a habit of confusing customers.

Confused customers often make the wrong investment decisions or are too confused to invest in the technology that they might need in the first place.

6. Intelligent automation technology is applied in the wrong way.

Trying to automate human centred tasks when this is not required nor advisable leads to broken projects.

Humans should be left to complete tasks where their unique skills are required e.g., deepen personal relationships, deliver impactful news such as a medical diagnosis, emotive work such as handling a claim.

Intelligent automation technology should remove the mundane and support cognitive decision making, not replace it..

7. Focusing on the technology not the customer or colleague experience.

Implementing technology, regardless of the end customer or colleague experience is a recipe for disaster.

Too often technology is shoved into place to meet a target or a deadline with little consequence or understanding of how this impacts colleague or customers alike.

When intelligent automation technology augments and elevates customer and colleague experiences they tend to embrace it.

The opposite is also true.


Business leaders often fail to grasp intelligent automation.

As a result, they fail to benefit from it.

Taking time to truly understand what intelligent automation technology can and cant do, when it will work and when it wont, when it should be used and when it should not, is key to the success of modern businesses.

The 7 reasons why businesses struggle to understand intelligent automation are easily fixed if considered from the start of an intelligent automation rollout.

Don’t make the same mistakes other have made.

Take time to understand intelligent automation so that you invest wisely.

About the author: 

Kieran Gilmurray

Kieran is recognized as a digital transformation, intelligent automation, data analytics and social media strategy thought leader. Follow Kieran. Join him monthly on LinkedIn Live on the Third Thursday of each month. Or watch Kieran‘s YouTube channel or website.

Talk to Kieran  if you need intelligent automation, data analytics or LinkedIn social media selling and strategy consulting support.

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Note: The views expressed above are our views and not those of my employer or the employers of the contributing expert.

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