Digital transformation and the modern global digital marketing agency
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Tom Telford is the Managing Director of Search, Social and Analytics at integrated comms agency Clarity. Global clients demand integrated global marketing, PR and communications programs. But what does that mean in reality and how does that impact a modern media agency. Listen in as Tom and I chat about:
📌Integrated marketing campaigns that deliver upon business outcomes
📌The need to deliver global comms programs for always on clients
📌How to measure the success of digital and non-digital marketing together.
📌Creating seamless omni channel digital campaign experiences
📌SEO, boosting paid stories, Social Media, and Search Engines
📌Digital Marketing Mix and Using Analytics to Measure and Evidence Success
📌Media relationship management
📌Priority of business outcomes to any media campaign
📌There is no one size fits all results for clients.
📌ADJUST ALL THESE TIMES AND TOPICS BELOW
0:40 How digital transformation has impacted a traditional agency?
2:56 How would you build a modern media mix campaign?
6:03 Social media platforms permit infinite, specific data results to be seen but not traditional media. How do clients react to fact above the line marketing does not provide such specific data?
9:23 How has the move to digital working impacted the agency?
13:13 Where do you see the future of agencies.
12:02 Targeting customers with a digital campaign?
15:07 Wrap Up
Digital marketing, social selling, social media strategy, data analytics, digital transformation and intelligent automation are the hottest topics in the business world today.
Learn everything there is to know about these topics by listening to real world experts, including thought leaders from companies and academia, as they talk about their real world digital experience to help you digitally evolve your business.
No gimmicks. No BS. Just great advice which can be put into practice the moment you have stopped watching this video.
Kieran Gilmurray- I help businesses digitally evolve using intelligent automation, data analytics and social media.
📌 Digital Transformation Specialist | Global Intelligent Automation Leader | 📈 Data Analytics Expert | 💭 Non Executive Director | ☎️ Social Media Strategy Expert
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